Advertise with us

The Word is printed in broadsheet at the press of the Palladium-Item, Richmond’s local paper, on 13″ x 20″ sheets divided into six two-inch columns. We accept ads in EPS, TIFF, JPG or PDF format, or in clean black-on-white photocopy. However, our current arrangement with the Palladium-Item does not allow for color content.

We are currently working to facilitate local-specific online ad placement, but this feature is not yet available.

For the print edition, our current open rates per column-inch are as follows:

• Campus advertisers: $3.25
• Local and regional advertisers: $3.75
• National advertisers: $5.00

Bulk discounts are available, also based on column-inch. On-campus organizations may form coalitions to attain these bulk rates.

	Campus	Local	National
120″	3.10	3.60	4.85
240″	2.95	3.45	4.70
390″	2.75	3.25	4.50
780″	2.50	3.00	4.25
1560″	2.25	2.75	4.00

In addition to the bulk rates, discounts are provided for running identical ads. Two similar ads provide a 25% discount to the bulk rate, and three or more ads provide a 50% discount. The Word can also hand-insert pre-printed advertising inserts at a rate of $30 per insert.

The same general regulations apply with the Word as you’d find in any newspaper: we reserve the right to determine ad location (although we’ll try our best to accommodate your wishes), ads laid out to look like news will be printed with a unique border, and we reserve the right to decline advertisements if we deem the content of the ad unsuitable for publication.

To contact the Ad Manager, use our Contact form.